Communications

Essential Communications

I recently completed a program of work for a statewide organisation where the audience is incredibly varied. This included Political Ministers (with own agendas), builders (with no spare time) and consumers.

A communication (and political) nightmare.

I delivered concise, identified communication with a Communication Strategy that identified the groups, identified the possible stayers and gave opportunities to deliver in line with the program objectives. I used simplified role up dashboards; breakfasts for builders at 5am (including a 30 second "sell"); public venue forums; internal staff email, yammer and 'invading' inter departmental team meetings. 

What do I expect my teams to think about when doing this? 

• Know your audience 
• Have a very precise statement that you want to give/obtain feedback from
• Keep it short

I believe in having a 3/30-3/30 in my pocket. Simply this is a 

• 3 second (lift message), 
• 30 second (water cooler message); 
• 3 minute (quick presentation) and finally a 
• 30 minute (full presentation).

Hand these out to everyone in your team so the message is clear, replicated and consistent.

So.......

1. Over communicate with relevance and confidence.
2. Do not rely on email.
3. Be prepared to " be there" a face is so much better than a piece of paper. And be there regularly. Video presence.
4. Involve, respect, listen, be consistent and let the teams feel consulted and not dictated.
5. Respond quickly in a set time frame to questions you receive and inform if the questions are on hold.

David Camus 

LKT Consulting